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Local SEO Case Study – Dr. Crawlspace | Top Local SEO Expert
Case Study
Local SEO Expert

Local SEO Expert
for Dr. Crawlspace

How drcrawlspace.com reached 5.52M impressions and 25.9K clicks across 20 months through focused Local SEO, Google Business Profile optimization, technical improvements, and sustained content strategy.

drcrawlspace.com
United States
Local SEO
20 Months
5.52M Total Impressions
25.9K Total Clicks
10.5 Average Position
0.5% Average CTR
drcrawlspace.com Google Search Console performance showing 5.52M impressions and 25.9K clicks over 20 months

Google Search Console, 20 months, drcrawlspace.com

The Challenge

A Local Service Business
Not Ranking Where It Counted

Dr. Crawlspace provides crawl space repair, encapsulation, and moisture control services across multiple locations in the United States. Despite offering a highly specialized service with strong local demand, the site was not capturing the search visibility it needed to drive consistent inbound leads.

The core problem was a lack of structured local SEO strategy. There was no coherent keyword approach for the target service areas, Google Business Profile was underoptimized, and the technical foundation was holding back rankings. Content was not aligned with how local customers actually searched for crawl space services.

The engagement required 20 months of sustained work to build, maintain, and compound SEO authority in a competitive local services market.

  • No structured local keyword strategy for service areas and locations
  • Google Business Profile not optimized for local map pack visibility
  • Technical SEO issues reducing crawlability and page performance
  • Content not aligned with local search intent for crawl space services
  • No ongoing SEO monitoring, so rankings drifted without intervention
🏠

Client Overview

Dr. Crawlspace is a US-based home services company specializing in crawl space repair, waterproofing, encapsulation, and moisture control across multiple service locations.

🎯

Primary Goals

Dominate local search across all service areas. Increase inbound call and form leads through organic search. Build sustained Google Maps and organic visibility over the long term.

📅

Engagement Length

20-month ongoing engagement. Long-term SEO work compounding month over month. Published and verified on Upwork, October 2025. Role: SEO Expert.

SEO Strategy

Five-Pillar Strategy Built
for Local Service Domination

01
📍
Local SEO and Map Pack
  • Service area keyword mapping for all target locations
  • Google Maps ranking strategy for crawl space and encapsulation queries
  • Local citation building and NAP consistency across directories
  • Review generation strategy to improve GBP prominence signals
02
🗺️
Google Business Profile Optimization
  • Full GBP profile audit and rebuild for all service locations
  • Correct primary and secondary category assignment
  • Photo strategy, services listed, and business description optimization
  • Q and A setup and weekly GBP post publishing for freshness signals
03
⚙️
Technical SEO and Site Health
  • Full technical audit identifying crawl errors and indexing issues
  • Page speed and Core Web Vitals improvement
  • Schema markup for local business and service pages
  • Mobile usability and site architecture review
04
✍️
Content Strategy and SEO Localization
  • Service pages rewritten for local search intent and keyword targeting
  • Location-specific landing pages built for each service area
  • Content refreshed regularly to match algorithm trends and seasonal demand
  • Blog content targeting top-of-funnel crawl space education queries
05
📊
Ongoing Monitoring and SEO Audit
  • Monthly GSC and GA4 reporting on clicks, impressions, and user events
  • Regular SEO audit to catch technical regressions early
  • Keyword position tracking for all primary service area terms
  • Trend monitoring to adjust strategy for algorithm updates
20
📈
20 Months. Compounding Results.
  • 5.52M total impressions across 20 months
  • 25.9K clicks from organic search
  • Average position 10.5 across all tracked terms
  • 0.5% CTR on 5.52M impressions is 25,900 real visitors from search
Execution

How 20 Months of Work
Was Structured

1
Month 1 to 3
Audit, Foundation, and GBP Setup

Full technical audit of drcrawlspace.com. Crawl errors identified and fixed. Google Business Profile rebuilt from the ground up for all service locations. Keyword research completed for all crawl space and encapsulation service terms across target cities and states. Schema markup implemented for local business pages.

Technical AuditGBP RebuildKeyword ResearchSchema Markup
2
Month 3 to 8
On-Page SEO, Service Pages, and Location Pages

Service pages rewritten with local keyword targeting. Location-specific landing pages built for each service area. Internal linking structure established between services and locations. Citation building completed across major local directories. Content freshness signals maintained through regular updates and GBP posts.

Service PagesLocation PagesCitation BuildingInternal Linking
3
Month 8 to 14
Authority Building and Impression Growth

Impressions begin climbing consistently as the foundational work indexes and ranks. Blog content targeting educational crawl space queries published regularly. Monthly GSC reviews used to identify new keyword opportunities and fix any indexing issues introduced by site updates. User engagement metrics improve alongside ranking movement.

Impression GrowthBlog ContentGSC MonitoringUser Engagement
4
Month 14 to 20: Ongoing
Sustained Performance, Trend Monitoring, and Compounding Growth

Performance maintained through algorithm updates with proactive content refreshes and technical fixes. Keyword positions held and improved. Local search visibility across all service areas reinforced through continued GBP management and review strategy. Final 20-month totals: 5.52M impressions, 25.9K clicks, average position 10.5, 0.5% CTR across a competitive local services market.

Algorithm MonitoringContent RefreshGBP Management5.52M Impressions
Results

20 Months of Local SEO.
The Data Speaks Directly.

Real Google Search Console data. 20-month view. Every number is verified, unedited, and directly from the platform for drcrawlspace.com.

Google Search Console, 20 months, drcrawlspace.com 25.9K clicks · 5.52M impressions · 0.5% CTR · pos. 10.5
Google Search Console 20-month performance for drcrawlspace.com showing 25.9K clicks and 5.52M impressions
GSC 20-month view: 25.9K clicks, 5.52M impressions, 0.5% CTR, average position 10.5
Google Analytics 4, Dr. Crawlspace 31K active users · 213K events · 1.5K key events
GA4 analytics for drcrawlspace.com showing 31K active users, 213K events, and 1.5K key events
GA4: 31K active users (+25%), 213K event count (+16.3%), 1.5K key events (+11.4%), 31K new users (+24.1%)
Skills and Deliverables

Everything Delivered
on This Project

Local SEO
Google My Business Optimization
SEO Audit
SEO Strategy
SEO Localization
Technical SEO
On-Page SEO
Location Page Creation
Citation Building
Content Refresh Strategy
Schema Markup
GSC and GA4 Monitoring
Algorithm Trend Monitoring
Keyword Research and Mapping
Key Learnings

What This Project
Proves About Local SEO

01
Local SEO is a long game that compounds

5.52M impressions over 20 months did not happen in the first three. The first six months built the foundation. Months 7 to 14 built the authority. Months 14 to 20 are where the compounding effect becomes undeniable. Local SEO requires commitment to see the full return.

02
GBP is not a one-time setup

Google Business Profile needs continuous management: new photos, weekly posts, Q and A updates, and active review responses. The businesses that see the strongest Map Pack results are the ones treating GBP as a living asset, not a form they fill out once and forget.

03
Technical SEO protects every other investment

Content and backlinks will not hold if the technical foundation has crawl errors, slow pages, or indexing problems. Fixing the technical layer first was the condition that allowed every other strategy to work. Monthly audits throughout the 20 months prevented regressions from silently undoing rankings.

04
Location pages multiply local reach

One homepage cannot rank for fifteen different service areas. Building dedicated, keyword-optimized location pages for each service city was the single most impactful structural decision. Each page became an independent ranking asset that compounded the site's total local authority across all markets.

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